10% Campaign: Expanding Demand for Local Foods in North Carolina

North Carolina State University
Program Area:
Open Grants Program
County of Applicant:

The purpose of this Golden LEAF grant is to provide a second year of funding to NCSU for the 10% Campaign, which encourages participants to spend 10% of their food dollars on local purchases. The 10% Campaign has more than 3,000 individuals participating representing 89 counties, 258 business partners, and over $3,400,000 in reported local food purchases. Key components of the campaign include a Web site for signing up participants that also includes resources on where to find local foods and collects real-time purchase data; a partnership with the Cooperative Extension Service that has appointed a Local Food Coordinator in each county to assist with the campaign; and the ability and commitment to address barriers to procurement in retail, wholesale, institutional, and direct markets.

Dr. Nancy Creamer 2701 Sullivan Drive Campus Box 7653 Raleigh, North Carolina 27607 (919) 515-9447
Areas Served:

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