Filling the Distribution Gap: Using Appalachian Grown Branding to Connect Farmers and Distributors

Organization:
Appalachian Sustainable Agriculture Project
Amount:
$95,000.00
Program Area:
Open Grants Program
County of Applicant:
Buncombe
Description:

Surveys conducted by the Appalachian Sustainable Agriculture Project (ASAP) have identified the need to support the local food system in western NC by developing connections between food distributors and local producers. The purpose of this grant is to provide funding to ASAP to engage additional wholesalers, distributers, and packers with ASAP’s Appalachian Grown (AG) marketing program; identify and prepare farmers to meet wholesale production and/or marketing requirements; promote the value and demand for local product through AG branding; support and build distributor/farmer connections; facilitate agribusiness professionals’ understanding of the marketing requirements of wholesale distribution channels; capitalize on bulk purchasing of branding materials for farmers/distributors; and use existing system infrastructure to expand distribution. ASAP expects to work with up to 20 distributors and 200 farms during the project and anticipates the effort will facilitate the distribution of $10 million in AG products within 2 years. Golden LEAF funds will be used for personnel, travel, promotional materials, and other program expenses.

Contact:
Mrs. Molly Nicholie 306 West Haywood Street Asheville, North Carolina 28801 828-236-1282
Areas Served:
Ashe, Alleghany, Avery, Buncombe, Burke, Caldwell, Cherokee, Clay, Graham, Jackson, Haywood, Henderson, McDowell, Macon, Madison, Mitchell, Polk, Rutherford, Swain, Transylvania, Watauga, Wilkes, Yancey

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