Improving Marketing Opportunities for North Carolina Sweet Potatoes and In-Shell Peanuts

Organization:
North Carolina State University
Amount:
$63,998.92
Program Area:
Open Grants Program
County of Applicant:
Wake
Description:

The purpose of this Golden LEAF grant is to expand market opportunities for in-shell peanuts and sweet potatoes through directed research that addresses factors that limit current market opportunities. The work will identify strategies that enhance cultivar selection, consumer appeal, and purchase intent.

Contact:
Ms. Karen A. Roddy 2701 Sullivan Drive Campus Box 7653 Raleigh, North Carolina 27695 252-985-9868
Areas Served:
Carteret, Craven, Duplin, Edgecombe, Greene, Jones, Lenoir, Nash, Onslow, Pamlico, Pitt, Wayne, Wilson, Bladen, Brunswick, Columbus, Cumberland, Hoke, New Hanover, Pender, Richmond, Robeson, Sampson, Scotland

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