Improving N.C. Strawberries through Research, Extension and Outreach

Organization:
North Carolina State University
Amount:
$199,685.01
Program Area:
Open Grants Program
County of Applicant:
Wake
Description:

This Golden LEAF grant will allow research and extension faculty from North Carolina State University to partner with chefs and nutritionists at Johnson & Wales University, registered dietitians, consumers, produce buyers and producers to enhance and expand work in strawberry breeding, genetics and genomics to improve crop characteristics, markets, and profits for North Carolina farmers. Strawberry cultivars currently grown in North Carolina have not been bred specifically for North Carolina production. A uniquely adapted North Carolina berry would provide support for producers that can translate into increased profitability. An associated educational outreach effort will help reach targeted audiences in the state’s large media market.

Contact:
Ms. Leah Chester-Davis 2701 Sullivan Drive Campus Box 7653 Raleigh, North Carolina 27695 (919) 513-1981
Areas Served:
Statewide

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