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The purpose of the Golden LEAF grant is to aid the development of a countywide economic development group, Tourism Tomorrow in Johnston County, which focuses on tourism development projects. The organization will assist farmers with sustainable tourism efforts such as on-farm tours, pick-your-own operations, and marketing of agri-tourism products indigenous to Johnston County, and serve as a convener for planning and implementation activities for farmers and small businesses seeking to develop tourism projects. Planned projects are projected to create new jobs, sustain and expand tourism, support educational programs in the arts, and enhance the tourism experience at heritage and cultural venues in the county.