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This Golden LEAF grant will support a public information campaign that will educate consumers about how to effectively implement water conservation practices in managing their landscapes and to restore consumer demand for green industry products grown in rural communities. Approximately 80% of nursery, greenhouse, and sod producers are located in rural counties, but depend on sales to customers in urban areas. By increasing demand for plants and landscaping in urban communities, this program will benefit rural green industry businesses. In addition, by increasing public awareness of how to care for landscapes using less water, this program will promote water conservation.